Rice saw an opportunity for herself and fellow popular Twitter users. Every week, I have people call me a whore, that I should die, that I should be raped.” “But there are a lot of pain points with existing monetization platforms. I just wanted to share more personal stuff that people wanted to see, and a lot of people paid for it,” she says. “I personally was never comfortable with nudity. Rice mainly shares singing videos and non-nude photos. She decided to join OnlyFans, a subscription-based platform largely associated with its sex-work-based transactions, where she is now among the top 1% of creators, earning between $1,000 and $40,000 a month. “My mind was always around, ‘Okay, I have this platform, how can I monetize it?’” “I was a low income student and I really needed money,” Rice tells the Business of Business. The 23 year-old built her following while studying at University of Pennsylvania’s Wharton School of Business. Rice’s profile boasts a marketable quirkiness - tweets include relatable quips, heartfelt reflections, crude humor, cute selfies, and self-deprecating thoughts (which are always immediately refuted by adoring followers) - what some might call “oversharing” and GenZennials understand as par for the course. Over the last two years, Jasmine Rice has amassed 98,000 Twitter followers with her warm, cheeky online persona.
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January 2023
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